There is a sustained phenomenological tradition of describing the character of photographic pictorial experience to consist in part of a feeling of contact with the subject of the photograph. Philosophers disagree, however, about the exact cause of the ‘contact phenomenon’ and whether there is a difference in the phenomenal character between the pictorial experiences of photographs and handmade pictures so that, if a viewer mistakes the type that a token image belongs to, their sense of contact can alter. I argue (...) that the contact phenomenon is contingent upon, and triggered by, the viewer’s perceptual experience of the image, which may be subject to change depending upon how a viewer attends to an image. I develop a hybrid account to resolve how the perceptual and cognitive aspects of a viewer’s experience interact and produce the complex phenomenology, including conflicting mental states, that a viewer can undergo during the described experiences. (shrink)