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  1. Is symmetrical communication ethical and effective?Yi-Hui Huang - 2004 - Journal of Business Ethics 53 (4):333-352.
    The purpose of this paper is to explore two questions:(1) Is symmetrical communication in public relations practice inherently ethical?(2) Does symmetrical communication contribute to public relations effectiveness and organizational effectiveness? Three surveys are undertaken to test seven research hypotheses for the purpose of cross-validating research findings. The results suggest that symmetrical communication is inherently ethical. Moreover, symmetrical communication indeed contributes to several performance measures, which include positive market performance, overall organizational effectiveness, conflict resolution, crisis management, favorable organizational reputation, and positive (...)
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  • Determinants of the Multinationals' Social Response. Empirical Application to International Companies Operating in Spain.María de la Cruz Déniz-Déniz & Juan Manuel García-Falcón - 2002 - Journal of Business Ethics 38 (4):339-370.
    To survive and be successful in today's setting of globalisation and complexity, companies are obliged to think in wider strategic terms, developing active and enterprising strategies that include social, political and ecological elements, besides the economic ones. The analysis of the relationship between companies and society is especially interesting when these companies operate in international markets. Countries demand that large corporations contribute to local, regional and national development in such a way that their resources are exchanged for a significant increase (...)
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  • Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research.Marne L. Arthaud-Day - 2005 - Business Ethics Quarterly 15 (1):1-22.
    Abstract:Comparatively few studies have analyzed the social behavior of multinational corporations (MNCs) at a cross-national level. To address this gap in the literature, we propose a “transnational” model of corporate social responsibility (CSR) that permits identification of universal domains, yet incorporates the flexibility and adaptability demanded by international research. The model is tri-dimensional in that it juxtaposes: 1) Bartlett and Ghoshal’s (1998, 2000) typology of MNC strategies (multinational, global, “international,” and transnational); 2) the three conceptual domains of CSR (human rights, (...)
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  • Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research.Marne L. Arthaud-Day - 2005 - Business Ethics Quarterly 15 (1):1-22.
    Abstract:Comparatively few studies have analyzed the social behavior of multinational corporations (MNCs) at a cross-national level. To address this gap in the literature, we propose a “transnational” model of corporate social responsibility (CSR) that permits identification of universal domains, yet incorporates the flexibility and adaptability demanded by international research. The model is tri-dimensional in that it juxtaposes: 1) Bartlett and Ghoshal’s (1998, 2000) typology of MNC strategies (multinational, global, “international,” and transnational); 2) the three conceptual domains of CSR (human rights, (...)
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  • Multinational corporate social responsibility, ethics, interactions and third world governments: An agenda for the 1990s. [REVIEW]Sita C. Amba-Rao - 1993 - Journal of Business Ethics 12 (7):553 - 572.
    A critical literature on mulitnational corporate social responsibility has developed in recent years. Many authors addressed the issue in the Third World countries. This paper reviews the literature, focusing on the relationship between the multinational corporations (MNCs) and Third World governments in fulfilling the social responsibility, based on the underlying ethical imperative.There is a growing consensus that both corporations and governments should accept moral responsibility for social welfare and individual interests in their economic transactions. A collaborative relationship is proposed where (...)
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  • Business ethics: A literature review with a focus on marketing ethics. [REVIEW]John Tsalikis & David J. Fritzsche - 1989 - Journal of Business Ethics 8 (9):695 - 743.
    In recent years, the business ethics literature has exploded in both volume and importance. Because of the sheer volume and diversity of this literature, a review article was deemed necessary to provide focus and clarity to the area. The present paper reviews the literature on business ethics with a special focus in marketing ethics. The literature is divided into normative and empirical sections, with more emphasis given to the latter. Even though the majority of the articles deal with the American (...)
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  • Multinational corporate social policy process for ethical responsibility in sub-Saharan Africa.Cornelius B. Pratt - 1991 - Journal of Business Ethics 10 (7):527 - 541.
    The article identifies the challenges that multinational corporations (MNCs) from the developed world face in sub-Saharan Africa and examines the direct foreign-investment and development interests of the region. In light of these challenges and interests, it also explores answers to the question What is to be done?The occurrence of MNCs' operations in culturally pluralistic societies suggest that they use, as the basis for a corporation-formulated regional code of conduct, a value-based corporate social policy process. That process should embody utilitarian and (...)
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  • Weaning Business Ethics from Strategic Economism: The Development Ethics Perspective. [REVIEW]Prabhir Vishnu Poruthiyil - 2013 - Journal of Business Ethics 116 (4):735-749.
    For more than three decades, business ethics has suggested and evaluated strategies for multinationals to address abject deprivations and weak regulatory institutions in developing countries. Critical appraisals, internal and external, have observed these concerns being severely constrained by the overwhelming prioritization of economic values, i.e., economism. Recent contributions to business ethics stress a re-imagination of the field wherein economic goals are downgraded and more attention given to redistribution of wealth and well-being of the weaker individuals and groups. Development ethics, a (...)
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