Mentalist view began to lose its standing among psychologists mainly during the first half of the twentieth century. As a result, the enthusiasm to build an objective science began to grow among behaviourists and ethologists. The rise of cognitive sciences around the 1960s, however, revived the debates over the importance of cognitive intervening variables in explaining behaviours that could not be explained by clinging solely to a pure behavioural approach. Nevertheless, even though cognitive functions in nonhuman animals have been identified (...) in many studies, attributing human mental properties to animals is still being criticized as anthropomorphism. Such anthropomorphic attributions have been considered as an open door to the return of subjective methodology. Representation of anthropomorphic attributions as scientific activities within the context of discovery as opposed to the context of justification casts a new light on this problem. The present analysis proposes that anthropomorphic attributions are formed based on top-down idiosyncratic intuitions on the cusp of hypothesis building, outside the context of scientific justification. In other words, an anthropomorphic attribution is a potential creative link between pure observations of behaviours and building testable hypotheses about cognition in the process of scientific discovery. Thus, serving a function within the context of discovery, anthropomorphism does not motivate the return of subjective methodology, simply because it is not inconsistent with the rule-governed path in the context of scientific justification. (shrink)