This article displaces the terrain upon which the question of power in modern societies has been framed by reference to the concept of hegemony. It presents a genealogy of power which pays attention to what has been at stake in the shifts in the effectivity of the concept of hegemony for cultural theory from the 1960s, correlating the mutations in the analyses of power to shifts in the analysis of the relations of culture, politics and the economy. Questions of the (...) relation of internality or externality of power with regard to the governed, and issues of counter-conducts and 'counter-hegemonic' struggles will guide the development of this genealogy. The article brings to bear on the issues the point of view of hybrid forms of sovereignty, such as imperial governmentality and implications relating to the emergence of biopolitics in the 19th century. It is argued that the situation today regarding global governance and new forms of rule compels us to re-examine the problem of consent and consensus by turning to the apparatuses for constituting hybrid publics that work through biomedia and new strategies of securitization and insecuritization. (shrink)