According to what I call the Traditional View, there is a fundamental semantic distinction between counting and measuring, which is reflected in two fundamentally different sorts of scales: discrete cardinality scales and dense measurement scales. Opposed to the Traditional View is a thesis known as the Universal Density of Measurement: there is no fundamental semantic distinction between counting and measuring, and all natural language scales are dense. This paper considers a new argument for the latter, based on a puzzle I (...) call the Fractional Cardinalities Puzzle: if answers to ‘how many’-questions always designate cardinalities, and if cardinalities are necessarily discrete, then how can e.g. ‘2.38’ be a correct answer to the question ‘How many ounces of water are in the beaker?’? If cardinality scales are dense, then the answer is obvious: ‘2.38’ designates a fractional cardinality, contra the Traditional View. However, I provide novel evidence showing that ‘many’ is not uniformly associated with the dimension of cardinality across contexts, and so ‘how many’-questions can ask about other kinds of measures, including e.g. volume. By combining independently motivated analyses of cardinal adjectives, measure phrases, complex fractions, and degrees, I develop a semantics intended to defend the Traditional View against purported counterexamples like this and others which have received a fair amount of recent philosophical attention. (shrink)