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  1. Swahili conditional constructions in embodied Frames of Reference: Modeling semantics, pragmatics, and context-sensitivity in UML mental spaces.Roderick Fish - 2020 - Dissertation, Trinity Western University
    Studies of several languages, including Swahili [swa], suggest that realis (actual, realizable) and irrealis (unlikely, counterfactual) meanings vary along a scale (e.g., 0.0–1.0). T-values (True, False) and P-values (probability) account for this pattern. However, logic cannot describe or explain (a) epistemic stances toward beliefs, (b) deontic and dynamic stances toward states-of-being and actions, and (c) context-sensitivity in conditional interpretations. (a)–(b) are deictic properties (positions, distance) of ‘embodied’ Frames of Reference (FoRs)—space-time loci in which agents perceive and from which they contextually (...)
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  • Persuading consumers: The use of conditional constructions in British hotel websites.Carmen Gregori-Signes & Miguel Fuster-Márquez - 2018 - Discourse and Communication 12 (6):587-607.
    Hotel websites display textual and non-textual strategies with the aim of turning online visitors into customers. This article focuses on two related textual aspects: how consumers are discursively construed and how conditional constructions are used in order to persuade and convince consumers of the adequacy of the hotel. The framework adopted for the analysis combines Stern’s notion of ‘implied consumer’ with a corpus-driven approach. The corpus data comprises 114 British hotel websites and totals half a million words. This is a (...)
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