This introduction surveys a number of problems for contemporary cultural theory, which arise from the transformations in culture that have been produced by developments ranging from the globalization of third wave capitalism to the emergence of tele-technologies. It summarizes arguments presented by Lash, Thoburn, Johnson, Terranova and Venn, as well as a number of reflections on the state of cultural studies outside Euro-America, to present alternative genealogies of cultural studies and open up new sites for theoretical elaboration.