Gauḍīya Vaiṣṇavas frequently assimilate and recast ancient and established ideas and practices to suit and justify their own theology and goals. The final aim of this strategy is to promote their version of mature emotional bhakti, as devotional participation. Their depictions of mature divine interactions are often mapped by way of rasa theory, originating as ancient poetic and dramatic aesthetic theory. Although only explicitly used to map aspects of mature religious experience, this paper explores an often-neglected side of the tradition’s (...) pedagogy, namely its tacit appeal to rasa theory to explain practices meant primarily for ordinary practitioners. An example of this strategy appears in the sixteenth century Gauḍīya treatise, Ṣaṭ-sandarbha. The author, Jīva Gosvāmī, offers a reformulated account of a typical set of Pāñcarātra meditation rituals. However, although the rituals are necessarily performed in the imagination, he paradoxically warns that the generated mental images should not be considered imaginative. By correlating his explanations of these ritual visualisations with elements of his yet to be depicted rasa theory, a consistent and non-problematic role of ritual imagination can be revealed. Since Jīva offers nothing explicit to arrive at this conclusion, this paper infers how a prominent Gauḍīya seems to be reformulating even ordinary ritual by way of rasa theory. This analysis acts as an individual example of a broader strategy in Gauḍīya texts. (shrink)