According to the guise of the good, a desire for P represents P as good in some respect. ‘Perceptualism’ further claims that desires involve an awareness of value analogous to perception. Perceptualism explains why desires justify actions and how desires can end the regress of practical justification. However, perception paradigmatically represents the actual environment, while desires paradigmatically represent prospective states. An experience E is an awareness of O when the nature of E depends on the nature of O. How could (...) desires depend on the merely possible? Extant perceptualist accounts have not adequately addressed this question. I propose a novel account of how desires can be an awareness of value. An awareness of value involves the successful exercise of a capacity to discriminate value out of non-evaluative representations. The resulting content and phenomenology of such a desire depends in the right way on the value properties of the desired state. An agent requires the right view of the non-evaluative features of a state to discriminate its evaluative features. I argue that imaginings are uniquely able to provide such a view, and so enable value discriminations. My account retains the epistemological attractions of perceptualism despite the disanalogy between desire and perception. (shrink)