This article engages Abraham Olivier’s recent distinction between “being” and “choosing to be” within his phenomenological approach to subjectivity in general and to African, communal subjectivity in particular. I recapitulate and problematize aspects of Olivier’s reverse phenomenological analysis, briefly contrasting it with more orthodox African approaches to the ontology of the self. I then hone in on the distinction between being who I am and choosing to be who I am not. I argue that I can indeed choose to be (...) who I am not, subject to the proviso that I cannot choose to be who I am. I close with some reflections on the moral significance of conscientiously choosing to be who I am not. (shrink)