Love (in the agape form) forms the foundation of most leadership concepts and has been ignored in research. We respond to the debate on universal applicability of leadership forms by bringing followers into the spotlight through our examination of the interactive influence of loving (agape-based) and non-loving (non-agape-based) leadership styles and followers’ attachment dimensions (self-model and other-model) on follower outcomes. Two hundred and eighty-two business management students worked in teams on a task under the direction of leaders who demonstrated agape-based (...) behaviours and leaders who demonstrated non-agape-based behaviours in a laboratory experiment. Agape-based leadership was positively related with follower satisfaction with the leader, team commitment and perception of leaders’ effectiveness. Further, followers’ attachment dimensions (self- and other-model) moderated the relationship between agape-based leadership and follower work attitudes, such that the relationship was positive for followers with a negative self-model and for followers with a positive other-model, and the relationship was negative for followers with a negative other-model. We provide a practical set of tools for demonstrating agape leadership behaviours which are useful for educators and organizations. We suggest that leaders must alter their leadership style depending on their followers’ attachment dimensions. (shrink)