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  1. Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?Vassiliki Grougiou, George Balabanis & Danae Manika - 2020 - Journal of Business Ethics 164 (1):1-16.
    This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour assuages ethical evaluations of female-disparaging ads. The findings from an experimental research design, which included 336 British respondents, show that non-disparaging and non-humorous ads are considered to be the most ethical, while disparaging ads are considered the (...)
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  • (1 other version)Ética de la reciprocidad: La dimensión comunicativa... y afectiva de la cooperación humana.Patrici Calvo - 2020 - Revista de Filosofía 77:67-82.
    Durante las últimas décadas, la capacidad reciprocadora de los seres humanos ha despertado el interés de politólogos, sociólogos y economistas por sus efectos positivos en el desarrollo de los diferentes ámbitos de actividad humana. Se trata de un comportamiento que permite la emergencia de diversas formas de cooperación entre dos o más personas para la satisfacción de objetivos compartidos y altamente beneficiosos para todas las partes en relación. Sin embargo, tal y como muestran diversos estudios, tras la emergencia y potenciación (...)
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  • Business Ethics: The Promise of Neuroscience.Diana C. Robertson, Christian Voegtlin & Thomas Maak - 2017 - Journal of Business Ethics 144 (4):679-697.
    Recent advances in cognitive neuroscience research portend well for furthering understanding of many of the fundamental questions in the field of business ethics, both normative and empirical. This article provides an overview of neuroscience methodology and brain structures, and explores the areas in which neuroscience research has contributed findings of value to business ethics, as well as suggesting areas for future research. Neuroscience research is especially capable of providing insight into individual reactions to ethical issues, while also raising challenging normative (...)
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