The purpose here is to explore metaphorical conceptions of the self in a fourth century B.C.E. Chinese text, the Zhuangzi, from the perspective of cognitive linguistics and the contemporary theory of metaphor. It is argued that the contemporary theory of metaphor provides scholars with an exciting new theoretical grounding for the study of comparative thought, as well as a concrete methodology for undertaking the comparative project. What is seen when the Zhuangzi is examined from the perspective of metaphor theory is (...) that conceptions of the self portrayed in this text are based on a relatively small set of interrelated conceptual metaphors, and that the metaphysics built into the Zhuangzi's classical Chinese metaphors resonates strongly with the (mostly unconscious) metaphysical assumptions built into the metaphors of modern American English. This should not be surprising, considering the claims of contemporary cognitive linguists that the metaphoric schemas making up the foundation of human abstract conceptual life are not arbitrarily created ex nihilo, but rather emerge from common embodied experience and are conceptual, rather than merely linguistic, in nature. (shrink)

Over the last few decades, theoretical discussions about metaphors have appeared with increasing frequency in the literature and, during the last fifteen years or so, such discussions have become more and more common in the methodology of economics. But what exactly is a metaphor? According to a tradition which dates back to Aristotle, a metaphor is the attribution to one object, A, of the name of another object, B, while this name or these qualities do not properly or normally belong (...) to A. Thus, a metaphor is present when a term used to describe A is a term which is already commonly used to name B. Defined in such a way, one must admit that metaphors are frequently found in economics as well as in other sciences. Let us consider, for example, a term like ‘elasticity’ which is extensively used by economists. According to the ordinary dictionary definition, this word designates a property of bodies by which they recover their initial form after having been submitted to a pressure; in a less technical sense, it refers to the flexibility of some bodies or to their responsiveness to pressures. (shrink)

Nell’ultimo trentennio, le scienze cognitive hanno proposto una teoria alternativa a quelle che intendevano la metafora come strumento linguistico, cioè che il processo metaforico si potesse ridurre al livello letterale, semantico o pragmatico. Secondo la teoria della metafora concettuale, la metafora è un modo di rappresentare ed organizzare il nostro mondo, piuttosto che uno strumento semplicemente decorativo del linguaggio avente un ruolo puramente comunicativo. Questo shift paradigmatico ha influenzato anche altri aspetti delle scienze cognitive. In questo contributo si vuole delineare (...) lo stato attuale della teoria esposta da Lakoff e Johnson e la maturazione del pensiero rispetto alla prima pubblicazione di Metaphors We Live By (1980/1998). Dopo avere illustrato i principi teorici, si daranno degli esempi di metafore culturali e multimodali e si puntualizzerà il ruolo analogo, ma distinto, alla metafora che la metonimia copre nell’ambito dei nostri sistemi concettuali. (shrink)

A recent perspective proposed by cognitive linguistics allows overcoming the traditional trend by confronting the special rhetorical strength of metaphor with its evident argumentative nature. In such a direction the psycho-semiotic approach frames each human event of sense making within the notion of diatext, underlining the dialogical tension between “text” and “context” of enunciation. Metaphor is a relevant resource of diatextual analysis since it opens unexpected views on the mysterious procedures that translate claims of meaning into discursive modes suitable to (...) specific situations. A corpus of empirical evidences, collected within the organizational context through narrative interviews, allows better understanding of the creative power of metaphors. (shrink)

Ever since 1956 when details of the Logic Theorist were published by Newell and Simon, a large literature has accumulated on computational models and theories of the creative process, especially in science, invention and design. But what exactly do these computational models/theories tell us about the way that humans have actually conducted acts of creation in the past? What light has computation shed on our understanding of the creative process? Addressing these questions, we put forth three propositions: (I) Computational models (...) of the creative process are fundamentally flawed as theories of human creativity. Rather, the universal power of computational models lies elsewhere: (II) Computational models of particular acts of creation can serve as effective experiments to test universal hypotheses about creative processes and mechanisms; and (III) Computation-based architectures of the creative mind provide metaphorical frameworks that, like all good metaphors, can serve as rich sources of insight into aspects of the creative process. In this paper, we provide evidence for these three propositions by drawing upon some particular episodes in the cognitive history of science, technology, and art. (shrink)

Trying to assess Kant's impact on contemporary aesthetics is by no means a straightforward task, for the simple reason that the subject is saturated with his influence. In all aspects of the theory and practice of art, it is possible to observe concepts and attitudes at work which are either a reflection of, or a response to, Kant's thinking. This might seem a rather overblown claim and a difficult one to substantiate but, without going into too much detail at this (...) point, one has only to consider that the central tenets of both modernism and postmodernism can be traced back to Kant's Critical thought. There is the modernist's interest in the conditions of possibility of representation – as evidenced, for example, by the push towards abstraction in the visual arts and the attempt to paint not the world but the process of painting itself – and, responding to this, the postmodernist's concern that these conditions of possibility should not become universal absolutes. (shrink)

If we had a balance of reasons, where the arguments presented in favor and against the case were weighed precisely and the verdict could be pronounced in favor of the most inclined scale ... [we would have] a more valuable art than that miraculous science of producing gold.

The current view of theoretical statements in science is that they should be literal and precise; ambiguous and metaphorical statements are useful only as pre-theoretical, exegetical, and heuristic devices and as pedagogical tools. In this paper we argue that this view is mistaken. Literal, precise statements apply to those experiential phenomena which can be defined either conventionally by criterial attribution or by internal atomic constitution. Experiential phenomena which are defined relationally and/or functionally, like nursing, in virtue of their nature, require (...) metaphorical description and explanation. In such cases, metaphor is theory-constitutive. Using insights from the philosophies of language and mind, and examples from nursing practice, education, and our own empirical research, we explore the nature of metaphor and its role in theory constitution. We argue that the apparent resistance of certain experiential phenomena to literal description and explanation is not necessarily indicative of pre-theoretic linguistic imprecision. We suggest, rather, that such resistance provides useful insights into the nature of such experiential phenomena. We also suggest that the aim of scientific theory should be methodological or epistemological precision and not merely linguistic precision. (shrink)

In response to the increasingly acknowledged power of metaphor upon everyday and scientific thinking, the present essay aims to revitalize the metaphoric process in commonsense psychology from the interaction view perspective. As prerequisites, a historical review of the "man-the-scientist" metaphor inherited in commonsense psychology, and a situation analysis of its dormant state are attempted. With metaphorical imagination, a holistic-paradigmatic view of personal theories is postulated on the basis of new knowledge in the philosophy and history of science, namely, the Duhem (...) - Quine (holism) thesis and Kuhn's paradigmatic perspective of scientific activities. To optimize the metaphoric process, deliberations are made on the similarities as well as the differences between the principal subject (i.e. everyday activities) and the subsidiary subject (i.e. scientific activities). It is shown that the "man-the-scientist" metaphoric process can be far-reaching and dialectic in nature, resulting in fresh perspectives for understanding both everyday and scientific activities. The focus of the present essay lies in elaborating a more sophisticated view on personal theories, and in calling for a non-reductionist approach to the investigation of commonsense psychology. (shrink)

According to Hintikka and Sandu, metaphorical meaning is word-based and can be analyzed in the framework of possible world semantics (PWS) by means of nonstandard meaning lines drawn via similarity considerations. It is shown how PWS offers an analytical tool which enables Hintikka and Sandu's theory to resist classical objections against the comparison view and theories involving considerations to alternative scenarios. It is further argued that Hintikka and Sandu's theory is superior to Davidson's "non-meaning" theory of metaphor and the speech-act (...) approaches of Searle and Grice. Finally, it is shown how Hintikka and Sandu's view is deficient in not being able to account for the type of metaphoricity exposed by cognitive semantics, but how principles could be incorporated in order to take this into account. (shrink)