The cornerstone of the human-centred tradition lies in two notions: socially useful production and human machine symbiosis. However, only the latter became in focus in the successive user-centred design approaches. The paper makes a critical ‘flash-back’ to various human centred design approaches since the 1970s. In addition, it explores the sustainability challenges facing the current situation and suggests that ‘human-centredness’ should be extended to ‘human-context centred’ approach in order to recognize the challenges of the sustainability. Finally, the paper discuss the (...) possibilities to develop and use narrative and modelling simulation methods including both qualitative and quantitative tools in a combined approach to meet the challenges of sustainable development within such a human-context centred approach. (shrink)