The aim of the paper is to defend the view according to which all simple fictional sentences are meaningless. If their assertions seem to convey some truth evaluable information, and fictional sentences themselves seem to be true or false, it is because some pragmatic mechanisms are operative, enabling the expression of propositions not encoded in the semantic content of these sentences. According to some theorists, the mechanisms responsible for that process are the same as those responsible for generating conversational implicatures. (...) I argue against that claim and maintain that to comprehend the information conveyed by a fictional assertion, one must determine what kind of fictional assertion it is and only then apply the relevant interpretative rule adjusted to the fictional sentence used in that act. (shrink)