This study explores positive migrant storytelling in non-governmental organizations’ advocacy campaigns. We focus on the practices and implications of leveraging storytelling towards charity organizations’ institutional goals. Drawing upon critical discourse studies and narrative studies, we propose a critical storytelling approach that pays attention to the specific nature of storytelling as a discourse practice in itself. We focus on a UNHCR human-interest story of refugee displacement and subsequent integration into the UK. We employ the heuristic concept of positioning that calls for (...) analysis at different, though interrelated levels of narrative activity, to explore how affect is mobilized and the specific identity categories and affect types that are created for migrants and their hosts. We then situate these identity positions in wider dominant discourses of migrant integration. We show that the story foregrounds emblematic refugees, worthy of hosts’ support as well as relationships of dependence between migrants and the host society as requisites to successful integration. We argue that the ways in which an individual refugee story gets mobilized as an exemplary story reveals canonized forms of positive migrant storytelling emerging in the UK context that end up invoking dominant power asymmetries in relation to migration and British integration. (shrink)