When firms face crisis, the instant and open channels of social media communication create a double-edged sword. While corporations can more quickly communicate with stakeholders, any missteps will have drastic and nearly immediate repercussions. What are the relationships among social media, subjective norms, attitudes, and intentions during corporate crisis? We explore this phenomenon via a study of a crisis faced by Lowe’s, an international home improvement store, and how current and potential customers reacted. By utilizing a structural equations model to (...) examine an integrated model of multiple constructs, we find that Facebook usage is associated with behavioral intent, perceptions of ethicality, and attitudes toward the organization. Counter intuitively, we find that an increase in participant Facebook usage is negatively related to felt subjective norms. Our findings indicate that beyond the traditional relationships examined by the Theory of Reasoned Action (e.g., norms, attitudes, and behavioral intent), that social media and subjective norms have a strong relationship with general attitudes and ethical attitudes toward an organization. (shrink)

Although the world of sports has witnessed numerous corruption scandals, the effects of perceived corruption in sports have not been sufficiently investigated in the literature. The aim of this paper is to examine how sports team identification weakens people’s perceptions of corruption in sports, and how it dampens corruption’s negative effects on spectator behavior. The study also examines how prevalent social norms regarding corruption in a country strengthen or weaken these effects. A survey of 1,005 sports spectators from four Sub-Saharan (...) African countries reveals how the interplay between team identification and perceived corruption can encourage or discourage sports attendance under different conditions. Corruption is investigated through the theoretical lenses of the pluralistic nature of morality. Findings indicate that particularistic values linked to moral obligations toward the team collide with the universalistic values that demand fairness in sports. In addition, social norms of corruption moderate the clash between universalistic and particularistic values. (shrink)