We introduce a multimodal framework of deontic action logic which encodes the interaction between two fundamental procedures in normative reasoning: conceptual classification and deontic classification. The expressive power of the framework is noteworthy, since it combines insights from agency logic and dynamic logic, allowing for a representation of many kinds of normative conflicts. We provide a semantic characterization for three axiomatic systems of increasing strength, showing how our approach can be modularly extended in order to get different levels of analysis (...) of normative reasoning. Finally, we discuss ways in which the framework can be used to capture other formalisms proposed in the literature, as well as to model searching problems in Artificial Intelligence. (shrink)