Pelkey’s anchoring of the semiotic square in embodiment is excellent news for cognitive literary theory, a dynamic field still in search of itself. However, his validation of the square, though theoretically unexceptionable, suffers in the execution, for his interpretation of the country song “Follow your Arrow” is less successful. The present article benefits from Pelkey’s validation as it organizes a tool of cultural-semantic analysis (CS-tool) as a ‘deviant’ semiotic square. The article then shows how this particular semiotic square allows us (...) to analyze the song in terms which build on Pelkey’s analysis, but also arrive at more satisfying results. Where Pelkey sees liberation in the song and the square, the tool uncovers manipulation in the former and closure in the latter. The article then assesses the complementarity of and differences between the two squares: Pelkey works on a local sentence-level through direct implicature, thus following the narrative/authorial voice of the poem. The CS-tool starts from a position of higher abstraction requiring a less defined, but still sufficient and more wide-ranging, three-step implicature. This allows the tool to step back from the song’s authorial voice and uncover its manipulations. The article closes by discussing the deviant features of the present square. (shrink)

Comparative modeling is necessary for semiotic inquiry. To better theorize such pursuits, a reflexive turn is in order: comparative modeling needs comparative modeling. In search of experientially grounded analogies better suited for understanding, validating, scrutinizing, and accounting for the situation of the semiotic inquirer, this paper applies insights from Peircean process semiotics and Göran Sonesson’s extended theory of cultural semiotics toward two ends: one theoretical, the other applied. First, I undertake a critical review of recent scholarly and creative works that (...) attempt to adapt concepts of “parallax” as a source domain for comparative modeling activities. I do this in order to continue laying groundwork for a more complex, systematic theory of reflexive semiotic modeling in human inquiry, building on my earlier work. Second, I explore a specific case study of comparative intercultural modeling: namely, nationalist ethnic classification strategies in China and Vietnam. While many researchers have considered the onomastic and geopolitical dimensions of state-sanctioned ethnic categorization programs in these two countries, little has been done to unpack the powerful visual and narratological strategies employed by both; and little has been done to compare the intercultural categories these strategies serve to legitimize. The Vietnamese classification program is clearly modeled on its Chinese counterpart historically, but important categorical mismatches emerge between the two that indicate the presence of hidden diversity. Comparing the two systems also leads to a number of discoveries with implications for further developing the theory of cultural semiotics. Ultimately, the function or purpose of parallax modeling is shown to both comprehend and point beyond nascent intercultural and intracultural models toward more complex blends, by holding all such relations in a comparative frame, not as irreconcilable positions but as a more developed composite sign indicating the presence of yet more deeply buried dynamic objects to be searched out through further collateral experience. (shrink)