This paper develops a response to the knowledge argument against physicalism. The response is both austere, in that it does not concede the existence of non-physical information , and natural, in that it acknowledges the alethic character of phenomenal knowledge and learning. I argue that such a response has all the advantages and none of the disadvantages of existing objections to the knowledge argument. Throughout, the goal is to develop a response that is polemically effective in addition to theoretically sound.