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  1. We like it ‘cause you take it: vicarious effects of approach/avoidance behaviours on observers.Cristina Zogmaister, Sabrina Brignoli, Arianna Martellone, Daiana Tuta & Marco Perugini - 2023 - Cognition and Emotion 37 (1):62-85.
    We present five studies investigating the effects of approach and avoidance behaviours when individuals do not enact them but, instead, learn that others have performed them. In Experiment 1, when participants read that a fictitious character (model) had approached a previously unknown product, they ascribed to this model a liking for the object. In contrast, they ascribed to the model a disliking for the avoided product. In Experiment 2, this result emerged, with a smaller effect size, even when it was (...)
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