Having discussed some political and philosophical stakes of the Greeks’ invention of the rhetorical art, the present research aims to show the great originality of Aristotle’s treatise in comparison to his precursors. Subsequently, the article illustrates the amazing scientific relevance of Aristotle’s work for the French -speaking world in the past half a century. Finally, the paper poses the question whether its underlying concepts can nowadays be of any significance from a practical point of view.

If we consider the field of argumentation studies, we notice that many approaches consider argumentation in a pragmatic manner and define it as a verbal activity oriented towards the realization of a goal . The idea that subtends—in an explicit or implicit way—most of these approaches is that argumentation fundamentally aims to produce an effect upon an addressee, and that this effect consists in a change of attitude with respect to a viewpoint : argumentation theories inevitably confront the issue of (...) persuasion. In this article, I defend, on the contrary, the hypothesis that it is not necessary to have recourse to the notion of persuasion, nor even to speak of an attempt to provoke a change of attitude in the addressee , in order to develop a general definition of argumentation. It seems to me that there are serious reasons to uncouple, insofar as a definition is concerned, argumentation and persuasion. I will look to identify these reasons, to formulate them and to evaluate their strength. In the same vein as recent works by Christian Plantin and Marc Angenot, I will try to contribute to the development of a non - persuasive conception of argumentation. Such a conception bases the definition of argumentation on the pragmatic aims of “justification” and “positioning”, as well as on the articulation of a discourse and a counter-discourse. I argue that such a conception might offer a better empirical adequacy than those that link, insofar as a definition, the argumentative activity and the persuasive aim. (shrink)

Analysis of Barack Obama's rhetorical strategies.