This article offers a historical inquiry into behaviorism and its impact on standard of judgement concerning education policies. Drawing from Aldous Huxley’s reservation towards behaviorism as a scientific movement that naturalizes the role of control in human affairs, the paper maps the impact of behaviorism on economics of education. By tracing the influence of behaviorism in both rational (human capital theory) and quasi-rational (behavioral insight) economics, we draw attention to the activity of knowledge-making that describes and prescribes agency. The paper (...) demonstrates how policy instruments and outcomes are intimately linked to assumptions about personhood, and in the case of behavioral insight, they contribute to the scope of decision-making entrusted to government and business. Utilizing a genealogical approach, the paper invites ethical reflections on the long-term implications of behavioral economics in light of automation. (shrink)