Few views are as widely held as the Standard View of Identity. Here I am concerned with minority views that depart from the standard account. First, I attempt to illuminate such views and the debates concerning them by identifying the principles of identity at issue, articulating some of the assumptions underlying the debates, and presenting some of the evidence used against the Standard View of Identity. Second, I enter two of these debates myself. I first defend two Non-Standard Views of (...) Identity from the charge that they violate a principle of identity, namely the Transitivity of Identity. I then present an overlooked consequence of another Non-Standard View of Identity that challenges the view on one of its own methodological principles. Third, I draw on recent work in ontological and parthood pluralism to show how one might be led to think that there is more than one way of being identical. That is, I show how one might be an identity pluralist. (shrink)