Visual targets which follow a prime stimulus and a mask can be identified faster when they are incompatible rather than compatible with the prime . According to the self-inhibition hypothesis, the initial activation of the motor response is elicited by the prime based on its identity. This activation leads to benefits for compatible trials and costs for incompatible trials. This motor activation is followed by an inhibition phase, leading to an NCE if perceptual evidence of the prime is immediately removed (...) by the mask. The object-updating and mask-triggered inhibition hypotheses emphasize the role of the mask content . We show that the NCE may appear even if nonmasking neutral flankers are presented instead of a mask. Moreover, although with target-like flankers the NCE is larger, it occurred if flankers and targets are built from dissimilar elements. Therefore, masks/flankers can evoke an inhibition phase independently of whether or not they remove evidence for the prime and whether they are similar to the targets. (shrink)