This article explores the discourse-conceptual linkages between ‘Brexit’ and ‘crisis’ in European news media reporting about the UK referendum on leaving the European Union of 23 June 2016. The study examines media discourse about the Brexit vote in Austria, Germany, Poland and Sweden at the transformative moment in between the pre/after vote period. The conceptually-oriented critical discourse analysis shows how Brexit was not only constructed as an imaginary or a future crisis but also how its mediated visions were made real (...) by recontextualising elements of various past social/political/economic crises. As is shown, such a strategy of discursively amalgamating the real and the imaginary, as well as the experienced/past and the expected/future, often allowed constructing Brexit as one of the most significant, critical occurrences of post-War Europe. Through the analysis, the article aims to show how wide and diverse the importance of ‘Brexit as crisis’ has been for European news media discourse. It also emphasises that while in the UK itself – including huge part of the UK traditional media – the critical nature of Brexit was often strategically downplayed, the wider European discourse would see it as a multifaceted ‘crisis’ of huge significance to both the present and the future of the EU, wider Europe and the world. (shrink)