One might presume that elite educational environments, including colleges and universities, have been the exclusive venues for rhetorical theory. Rhetorical theory typically takes the form of published treatises, monographs, and essays. Thus, the status of theorist would have been denied to, among others, African Americans during the nineteenth century because they were not afforded opportunities to become literate or, even if literate, not admitted into realms of elite literacy. But there are the seeds of a competing story, particularly regarding the (...) narratives written by Frederick Douglass. Henry Louis Gates Jr., for example, has stated that Douglass used... (shrink)

Google Ngram metadata reveal that the English phrase “rhetorical theory” is not that old, appearing on the scene in the latter half of the nineteenth century, and then picking up dramatically with critical and literary theory in the 1960s. How do we square this with familiar arguments that rhetorical theory is much, much older? In this forum contribution I argue that the long view applies to our contemporary rhetorical theory only if we equivocate. Much of what currently falls under the (...) heading “rhetorical theory” has little or nothing to do with the systematic conceptualization of persuasive discourse (i.e., the long view)—general, posthuman, eco-, and materialist rhetorics are the most prominent counterexamples. Instead, around 1900, Gertrude Buck develops what I call the short and sharp view that prevails to this day: rhetorical theory offers reality figured by way of its alternatives. (shrink)