The article attempts to bridge semiotics with species conservation and management. Biosemiotic and cultural semiotic methodology is applied in the analysis of a case study – the early occurrence of the golden jackal in Estonia. Nine semi-structured interviews were carried out with the local inhabitants of the Matsalu region, professional zoologists and environmental officials who were involved in the golden jackals’ discourse. The interviews were analyzed for interactions between golden jackals and humans, expected ecological effects of golden jackals, communication between (...) different interest groups and central cultural motifs used to interpret the new species. It is argued that in the development of this discourse, the golden jackals’ own activity has played an essential role. At the same time, human cultural models also influence the interpretation of a new species to a considerable degree. Two of such models – the opposition of the own and the alien and the “settler’s” narrative – are brought out and analyzed. The effect of the fear of the unknown is also specified. To improve human communication about new or invasive species, it is suggested to raise awareness of the underlying cultural models and to use integrative communication as the developing discourse is dynamical and constantly changing for all interest groups. For a semiotic study of species management, it is suggested to combine methodology from biosemiotics, cultural semiotics and actor-network theory. (shrink)

Jean Baudrillard, the scholar and critic of postmodernity, struggled with questions of postmodern ontology: representation of the real through the semioticprocess of signification is threatened with the rise of simulacra, the simulated real. With this rise, seductive semiotic relationships between signs replace any traditional ontological representamen. This struggle has implications for environmentalism since the problems of contemporary environmental philosophy are rooted in problems with ontology. Hence the question of postmodern ecology: can the natural survive postmodern simulation? Baudrillard’s communicative analysis of (...) semiotic postmodernity can both support and extend ecosemiotic theses in response to these questions, questions that must be answered in order to explore our paradoxical understandings of the natural and confirm an understanding of environmentalism for postmodernity. In this paper I will argue for the merit of a semiotic understanding of postmodernity, develop the idea of ecology in this context, and then compare Baudrillard’s approach to the contemporary development of ecosemiotics. (shrink)

Jean Baudrillard, the scholar and critic of postmodernity, struggled with questions of postmodern ontology: representation of the real through the semioticprocess of signification is threatened with the rise of simulacra, the simulated real. With this rise, seductive semiotic relationships between signs replace any traditional ontological representamen. This struggle has implications for environmentalism since the problems of contemporary environmental philosophy are rooted in problems with ontology. Hence the question of postmodern ecology: can the natural survive postmodern simulation? Baudrillard’s communicative analysis of (...) semiotic postmodernity can both support and extend ecosemiotic theses in response to these questions, questions that must be answered in order to explore our paradoxical understandings of the natural and confirm an understanding of environmentalism for postmodernity. In this paper I will argue for the merit of a semiotic understanding of postmodernity, develop the idea of ecology in this context, and then compare Baudrillard’s approach to the contemporary development of ecosemiotics. (shrink)