The paper deals briefly with several definitional issues; discusses the concept of image as it determines the way managers see the world; as one aspect of the image, examines the contrasting views of conflict and cooperation in social and organizational relationships; and then presents a typology of corporate responses to pressures for socially responsible behavior: authoritarian, manipulative and bargaining. This typology was developed on the basis of the analysis of a large number of case histories of environmental conflicts, a number (...) of which are included for purposes of illustration. Several historical examples are cited. The inference drawn from this study is that decisions become more responsible as decision-makers come under the scrutiny of and pressure from those affected by the decisions. (shrink)