This article explores the way in which death metaphors written in the urban mural for David Bowie in London contribute to creatively reframing the artist’s death. While research on death metaphors has focussed on traditional written genres such as obituaries and epitaphs, studies of urban memorials and shrines have focussed on the creation of fandom identities, downplaying the role played by figurativity, creativity and emotional connotation. The present article aims to bridge the gap between these two areas of study by (...) presenting a corpus-based study of 585 items written on the mural for David Bowie. The research questions are: How is Bowie’s death conceptualised? To what extent are death metaphors in Bowie’s mural creative? and What is the relationship between the metaphorical framing of Bowie’s death and the projection of emotional connotations? The findings of our study reveal that Bowie’s songs emerge as a highly productive metaphorical source domain to understand the artist’s death, in which fans recontextualise lines from Bowie’s lyrics in creative and positive ways. (shrink)

On 12 March 2020, the Norwegian government instigated measures to limit the spread of COVID-19, the most drastic policies of any Norwegian government in peacetime. A particularly Norwegian metaphor used when introducing those measures concerned the “dugnad” tradition, a cultural practice of voluntary work carried out as a community. This article traces the trajectory of dugnad metaphors related to COVID-19 in Norwegian public discourse, to shed light on the aptness of their use. Aptness is measured in terms of “resonance,” the (...) public reception to the metaphor. It follows a threefold categorization: imposition, endorsement, or resistance, all of which are divided into inductively developed subcategories. The data consists of all relevant concordances of the lexeme DUGNAD appearing from March 2020-June 2021 in one of the three largest Norwegian national online newspapers. Findings indicate that the imposition of the dugnad struck a chord with the Norwegian people; supportive statements far outweighed those of opposition and continued throughout the investigated period, even though national government officials mostly stopped using the dugnad metaphor after May 2020. Resistance was nevertheless also present from the outset, reaching a renewed peak around March 2021. Aptness thus varies over time, a finding with implications for future pandemic communication. (shrink)

This article delves into the significance and role of metaphors in shaping knowledge, perceptions, and decisions within the healthcare domain. Through a critical analysis of their impact, particularly in the dynamics between healthcare professionals and patients, three dimensions are proposed for unraveling their significance: the political dimension views metaphors as agents of power and tools for legitimizing inequalities; the cultural dimension sees them as cultural residues challenging prevailing biomedical knowledge; and the ethical dimension raises questions about the moral implications of (...) the constructed narratives. This holistic approach aims to enhance our understanding of the intricate interplay between language, cognition, and the experience of illness, ultimately advocating for more comprehensive approaches in healthcare. (shrink)

Metaphors abound in descriptions of the COVID-19 pandemic: it is described, among other things, as a war, a flood, and a marathon. However, not all metaphors may resonate equally well with members...