I offer examples showing that, pace G. E. Moore, it is possible to assert ?Q and I don't believe that Q? sincerely, truly, and without any absurdity. The examples also refute the following principles: (a) justification to assert p entails justification to assert that one believes p (Gareth Evans); (b) the sincerity condition on assertion is that one believes what one says (John Searle); and (c) to assert (to someone) something that one believes to be false is to lie (Don (...) Fallis). (shrink)