Scholars have often criticized Hinduism for being an ecologically unfriendly religion, due to being too “other worldly” and “indifferent” toward the natural world. According to Hindus, they argue that the natural world is simply māyā—“ephemeral,” “illusory,” and “unreal.” The Bhāgavata Purāṇa, for example, features over 60 passages that reduce the material world to nothing more than a passing dream. ). Meanwhile, other scholars have tried to correct this image by pointing to passages in Indian sacred literature that highlight the divinity (...) of nature, as well as Hindu rituals that involve worshiping the earth, plants, animals, trees, water, sun, and sky. This paper will argue, however, that both the scholarly criticisms and responses are problematic for two reasons. First, these discussions often assume that a religious practitioner’s beliefs concerning the world and environment directly correspond to her attitude toward, and treatment of, the environment. Second, the scholarly criticisms and responses are based on a narrow interpretation and understanding of the concept of māyā. The word “māyā” has held a variety of meanings in Indian sacred literature. This paper focuses on conceptions of māyā found within the Bhāgavata Purāṇa and explores resources in the Bhāgavata that may be useful for developing a Vaiṣṇava ecotheology. (shrink)