This article examines the ways in which ideologies of aspiration, inclusion, and women’s empowerment associated with India’s globalizing knowledge economy are re-framed by young women workers in a small-town business-process outsourcing center two hours outside of Bangalore. Drawing on forty in-depth interviews, I show that, in contrast to their managers’ expectations of individualized work aspirations, women workers draw on both individualistic and domestically embedded articulations of the future in a formulation I call “flexible aspirations.” In articulating flexible aspirations, they draw (...) both on the gendered language of neoliberal self-improvement for the global economy and on the nationalist ideal of rural middle-class feminine domesticity. While insisting that the future is uncertain, young women use flexible aspirations as a symbolic resource to distinguish themselves from both old-fashioned village housewives and promiscuous urban call center girls. I briefly compare these flexible aspirations to young men workers’ strategic articulations of aspiration, which, rather than relinquishing hopes to an unpredictable future, adjust plans to fit known social limitations. This article, drawing on feminist interpretations of Bourdieu, extends the literature on the Indian middle classes by analyzing young women’s aspirations in non-elite social locations. It builds on this feminist scholarship by highlighting ways in which young women use articulations of flexible aspiration as a mode of gendered class distinction. (shrink)

In this article I examine how start-up capitalism recalibrates transnational ‘outsourcing’ or the work of so-called ‘cyber coolies’ to instead create labour as a site of innovation and experimental consumption. First, I draw on ethnographic fieldwork in India to theorise digital labour as a form of experimental mediation and temporal work oriented to the future. Second, I show how work is deeply embodied and centres on the racialised and gendered bodies of non-elite workers. Finally, I show how invitations to innovate (...) with work processes encourage workers to cultivate attachments of love and care for the company that ultimately privatise affect and conceal class and labour hierarchies. Tracing employees’ experiences through a period of automation and layoffs, this article argues for an understanding of how precarious feminised work creates the conditions of possibility for postcolonial and transnational technocapitalism to flourish. (shrink)