To help bridge the explanatory gap of how normativity branched off into morality in the course of evolutionary history, I claim that morality is a form of social normativity, specifically a form of cultural normativity. Furthermore, with the origins of its behavioral capacities rooted in normative practice, morality should be considered as an exaptation, a secondary adaptation shaped through cultural selection and evolution. Cultural selection pressures differ across social groups, as well as various species. Empirical evidence has shown that animals (...) other than humans are capable of normative behavior, and that they can also be subject to processes of cultural transmission. With an inclusive approach to defining social behaviors, I argue that non-human, socio-cultural animals can engage in moral behavior. (shrink)