This article explores an alternative logic of imprudence at work in Machiavelli's The Prince, a text seemingly defined by its prudence. Arguing that crucial engagements with The Prince by Eugene Garver and Robert Hariman operate as “prudent” readings, I note that the text offers durable resources for radical political and rhetorical imagination. Such resources are recoverable, however, only in and through an alternative, imprudent, reading strategy. Following the work of Maurice Merleau-Ponty, I read The Prince—particularly in its aesthetic and rhetorical (...) articulation of “the people”—neither as a manual for princes or realpolitik but as both irreducible plurality and differential network, reflecting a political imagination at work in the text beyond modern calculation. Reading The Prince imprudently, I explore the necessary interconnection between rhetorical reading and political thinking—and the subsequent importance of understanding political theory as an aesthetic and textual practice. (shrink)

Foundational theories of the public sphere prioritize civic speech while distrusting forms of visuality. As a corrective to this model of the public sphere, rhetorical theorists have recently emphasized visuality as a constitutive mode of contemporary public culture, but they nevertheless tend to prioritize the civic actor over the civic spectator. A productive alternative would begin to distinguish an emerging shift from “deliberative publicity” to “photographic publicity.” The bourgeois public sphere innovated verbal communicative practices that produced a specifically deliberative publicity, (...) enabling one resolution to the core political problems of an earlier (feudal) era. Likewise, contemporary publics utilize emerging digital technologies to produce a specifically photographic publicity, allowing them to address fundamental limitations of the bourgeois public sphere. Photographic publicity helps us rethink the problem of the public sphere in terms of theatricality and civic spectatorship. (shrink)