Management research has attracted a plethora of research intending to optimize performance within and outside firms. We have seen plenty of progress in various dimensions; however, we also notice domains where the struggle still exists. This work tries to develop a theory of a hypothetical firm that goes beyond the current theories and takes inspiration from the texts of the Bhagavad Gita. We look at the theory of a hypothetical firm through the lens of the Bhagavad Gita. Precisely, this work (...) theorizes about the three aspects of a firm: leadership, governance and motivation. Governance provides a structure to business management; leaderships play a pivotal role in converting inputs to desired outputs; and motivation acts as a catalyst in any process that builds and runs the firm. Moreover, this work integrates the understanding of certain shlokas of the Bhagavad Gita for theorizing. (shrink)