The current discourse on moral epistemology (ME), has hardly paid any attention to the question concerning the demarcation of the domain of ME within epistemology. Neither is the subject matter of ME considered unique, nor is the methodology adopted in its investigations considered distinct. We attempt to show in this paper that this omission does not restrict itself to a mere taxonomical oversight but rather leads to certain deeper conceptual concerns. We argue that a casual and porous understanding of the (...) subject matter of ME is the result of conflating moral beliefs and justification with non-moral beliefs and justification. If ME doesn't merit a clear demarcation within epistemology, then the very legitimacy of ME is brought under a cloud, thereby threatening the distinction between ethics and epistemology. We believe G. E Moore foresaw this predicament and our interpretation of his work could offer a possible solution. (shrink)