With the rise of live streaming commerce, the relationship between consumers and content creators on the short-video platforms has become closer, forming a peculiar culture and language in each consumer community, which promotes the short-video platforms to become a natural breeding ground for forming consumer communities. While such communities give birth to its own language and culture from the interaction between content creators and consumers, this kind of co-creation can not only enhance the consumers’ trust to improve commodity premium space, (...) but also strengthen the ties within the community and spread the information outside the communities, and consequently, expand community scale. Based on the view of the value co-creation from the language and culture among content creators and consumers in the communities, this study starts from the point of product type, employs consumers’ Willingness to pay premium as a proxy variable of brand advocacy in the co-creation of cultural and language values in consumer communities, and conducts three single-factor experiments between two groups. By analyzing the experimental results, this study identified the influence under the potential relationship mechanism, social comparison, and found another variable that can moderate the relationship, consumer trust, portrays the relationship between the product types of the live streaming commerce and the consumers’ WoPP, and explores the mediating effect of social comparison and the moderate effect of consumer trust effect. This paper also analyzes and discusses the WoPP caused by the co-creation of cultural and language values co-created by creators and consumer communities. (shrink)

The article explores the perspectives of Foucault’s notion of government by linking it to the debate on the ‘new materialism’. Discussing Karen Barad’s critical reading of Foucault’s work on the body and power, it points to the idea of a ‘government of things’, which Foucault only briefly outlines in his lectures on governmentality. By stressing the ‘intrication of men and things’ (Foucault), this theoretical project makes it possible to arrive at a relational account of agency and ontology, going beyond the (...) anthropocentric limitations of Foucault’s work. This perspective also suggests an altered understanding of biopolitics. While Foucault’s earlier concept of biopolitics was limited to physical and biological existence, the idea of a ‘government of things’ takes into account the interrelatedness and entanglements of men and things, the natural and the artificial, the physical and the moral. Finally, the conceptual proposal of a ‘government of things’ helps to clarify theoretical ambiguities and unresolved tensions in new materialist scholarship and allows for a more materialist account of politics. (shrink)

AbstractAdvances in precision agriculture, driven by big data technologies and machine learning algorithms can transform agriculture by enhancing crop and livestock productivity and supporting faster and more accurate on and off-farm decision making. However, little is known about how PA can influence farmers’ sense of self, their skills and competencies, and the meanings that farmers ascribe to farming. This study is animated by scholarly commitment to social identity research, and draws from socio-cyber-physical systems research, domestication theory, and activity theory. This (...) conceptualization of PA within these theoretical perspectives helps to render visible how big agricultural data and machine learning algorithms can affect meaning, doing, and being for US farmers. Through analysis of data from six focus group discussions and follow-up surveys with stakeholders across the PA value chain, this paper shows that PA tools can necessitate farmers to learn and develop new competencies such as flying drones and interpreting yield maps. At the same time, PA can shape new meaning of farm work and new expectation about a ‘good farmer’, changing what it means to be a ‘successful’ farmer from someone who is not only a data observer or data gatherer but also validators of PA models by using their local knowledge of agronomic and environmental phenomenon. We conclude that PA can alter social expectations about farming by reorienting the role of farmers. Policymakers and agriculture extension and outreach programmers can develop more socially relevant PA knowledge and innovation if they can attend to both new and traditional ‘good farmer’ identities. (shrink)

The core claims of the practice turn in International Relations (IR) remain ambiguous. What promises does international practice theory hold for the field? How does the kind of theorizing it produces differ from existing perspectives? What kind of research agenda does it produce? This article addresses these questions. Drawing on the work of Andreas Reckwitz, we show that practice approaches entail a distinctive view on the drivers of social relations. Practice theories argue against individualistic-interest and norm-based actor models. They situate (...) knowledge in practice rather than “mental frames” or “discourse.” Practice approaches focus on how groups perform their practical activities in world politics to renew and reproduce social order. They therefore overcome familiar dualisms—agents and structures, subjects and objects, and ideational and material—that plague IR theory. Practice theories are a heterogeneous family, but, as we argue, share a range of core commitments. Realizing the promise of the practice turn requires considering the full spectrum of its approaches. However, the field primarily draws on trajectories in international practice theory that emphasize reproduction and hierarchies. It should pay greater attention to practice approaches rooted in pragmatism and that emphasize contingency and change. We conclude with an outline of core challenges that the future agenda of international practice theory must tackle. (shrink)

Plessner’s Stufen des Organischen questions both the conditions of possibility as well as the consequences of a self-understanding of life. Originally written against the background of urbanisation, industrialisation and colonisation, the strength of Plessner’s work lies in his combination of an analyticalphilosophical conceptualisation, the introduction of materiality and the body as well as his historical–ethical dimension. As a re-sult of this combination, Plessner’s approach is well suited to contribute to the current inter-national discourse on the relationship of sociality and materiality. (...) This article provides an overview of the reception of Plessner in Germany and embeds his approach into current de-bates, discussing its value with regard to the sociality-materiality relationship. The focus is on three issues: the definition of the boundaries of the social, the relationship between the social and the body as well as the cultural historic-ethical situation. Finally, Plessner’s Steps of the Organic are related to the current issues of ecologisation and digitalisation, allowing us to see what a Plessnerian perspective on the materiality-sociality relationship can do with-in applied social theory. (shrink)

The concept of “site” is at the center of current debates in theories of social practices as well as in cultural anthropology. It is unclear, however, how to assess the associated methodological assumption that overriding social structures or cultural formations can manifest themselves in sites. The article draws on the conception of social practices and introduces the notion of “publicness” in order to explicate how and why sociality and social structures can be accessed through “siting”. Sites as well as social (...) practices, it is claimed, have to be conceptualized as essentially public and thus principally observable phenomena. This assumption of publicness implicit to both site ontology and theories of social practices is unfolded on the basis of a praxeological reformulation of the paradigm of joint attention elaborated in developmental psychology. To avoid presentist misinterpretations, we then conceptualize sociality as chains of practices across time and space, drawing on the works of Theodore Schatzki, Ludwig Wittgenstein, Anthony Giddens and Bruno Latour. The public carriers of practices (artifacts, symbols, media, bodies) and the translocal structures they establish acquire particular significance in these approaches. In a further step, we present some methodological consequences of the “publicness assumption” and support our arguments by referring to Pierre Bourdieu's study on Distinction. (shrink)

Practice theory has lately taken a turn towards modelling the evolution of practices, which appear situated at the centre of the study of social action. I argue in this paper, following previous criticisms, that such centrality can be revised in order to better incorporate elements of agency and normativity, which are much determinant of the emergence and development of practices. The aim of this paper is to propose an alternative heuristic which advances on lefebvrean trialectics, in order to better account (...) for process in the study of practices. For this I rely on previous concepts from anthropology and sociology, such as fetishisation, ritualisation and bricolage. A relevant case study is merely outlined in order to illustrate how such a conceptual framework can identify agencies and situate practices in relation to power structures and performance at an early stage within the research process. (shrink)

The fact that social welfare professions including social work, youth work and community work deal with the lives and relationships of human beings is far from controversial. What is contentious is that in light of increasing intellectual work on the nature of social practices there is a failure in the human services literature to adequately examine the interdependencies and entanglements between conceptualisations of the stuff that the helping professions deals with and understandings of practice. This article examines the nexus and (...) mediations between the phenomena and practice of social service work. The case is made that human services and the human beings they deal with are often imagined and represented in one-dimensional, unambiguous, calculable and orderable ways that align with neo-liberal inspired and technical approaches to practice. I argue that these accounts are inadequate and I suggest that practices of care and the people engaged in such practices should be constituted as complex, unpredictable, wicked and emergent. A key to good practice in the people professions is acknowledging and attending to this complexity and aporia. (shrink)