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  1. Self-generated cognitive fluency as an alternative route to preference formation.Merryn D. Constable, Andrew P. Bayliss, Steven P. Tipper & Ada Kritikos - 2013 - Consciousness and Cognition 22 (1):47-52.
    People tend to prefer fluently processed over harder to process information. In this study we examine two issues concerning fluency and preference. First, previous research has pre-selected fluent and non-fluent materials. We did not take this approach yet show that the fluency of individuals’ idiosyncratic on-line interactions with a given stimulus can influence preference formation. Second, while processing fluency influences preference, the opposite also may be true: preferred stimuli could be processed more fluently than non-preferred. Participants performed a visual search (...)
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