The relevance of the study lies in the fact that in modern conditions globalization acts as the main trend in the development of the modern world; this is noted at the Davos forum in 2019. Development of all spheres of society, the state and the person - from politics, economics - to sports and gender equality. The problem of the research - globalization in sport - is transformation of sport into a global phenomenon, universal in nature, which has significant impact (...) on all aspects of society. Therefore, the scope of dispute and sports culture act as an object of scientific research. Sport stimulates and forms social and cultural reflection on a world scale, reviving the idea of interdependence of humankind in sport and through sport. Unity is formed due to a variety of factors, including a network of communication technologies of financial, political and cultural interdependencies, new cultural forms of interaction that give impetus to sports interactions, forming a single global market for goods, services, behavioral standards, models of sociality, formation of modern values achieving sports success. Problem of globalization in sports is associated with Eurocentric’s, based on formation of European values of sports, sports culture and sports success, and in general sports management. The object of the research is sports management as a condition for the development of sports culture in the context of globalization 4.0. The objectives of the research are to analyze new trends in the global mankind development that influence sports development and culture, contribute to self-fulfillment of a person from the physical and spiritual side as a priority of creative person. Methods - analysis and synthesis, abstraction, cross-cultural analysis, logical and historical, comparative analysis contribute the penetration into complex phenomena and processes of modern reality associated with sports in context of globalization. Results. Globalization is changing usual way people in sports, along with many advantages, has number of negative, painful problems associated with overt commercialization. Globalization has entered single microsystem structure as a process of integration and economic exchange; global artifacts are present in sports management, to extent that sport is institutionalized on the scale of global sports communities. The form of sports globalization refers to specific way that structuring problems of sports take place and their transfer to the globalization level of problem solving, that is, global and local integration takes place. Conclusion. Globalization means increase in available methods of organizing sport events, which requires formation of sports concept management - transnational, international, interregional, macro-rational, regional municipal, local organizations require improvement of sports management. This ladder of administrative levels is cut through the functional networks of corporations, international organizations and non-governmental organizations, as well as number of professional international organizations. Internationalization of sports is being determined by globalization. (shrink)

Classical Greece is famous for its athletic art, particularly the image of the nude male athlete. But how did the Greeks understand athletic beauty? Plato, Aristotle, Xenophon, and others discuss athletes’ beauty, while the educational ideal of kalokagathia conceptually connects athletic beauty with the good. More questions need to be answered, however, if we are to understand ancient athletic beauty. We need to ask ourselves what the Greeks appreciated when they looked at athletic bodies. What did those qualities mean to (...) them? In what way was it erotic? How did it differ for females and males? In this paper I argue that the beautiful athletic body is framed in ancient Greek thought, not just as an aesthetically pleasing image, but as an ideal expression of a certain kind of soul. (shrink)

Актуальність дослідження проблеми самореалізації особистості у спорті як головний мегатренд є специфічною особливістю глобалізації, в контексті якої малодослідженими є соціоантропологічні виміри, пов’язані з людиною. Ця проблема виникає тому, що починається переосмислюватися феномен людини як суб’єкта спортивної діяльності. При цьому спортивна парадигма в умовах глобалізації починає переосмислюватися, так як має свої плюси і мінуси. Мета дослідження – концептуалізація самореалізації особистості у спорті як головний мегатренд глобального суспільства в контексті соціоантропологічних вимірів. Завдання дослідження : вивчення проблем управління спортом, що детермінуються масштабними трансформаціями (...) сучасного соціуму; дослідження принципів, на основі яких відбувається формування спортивної парадигми в умовах глобалізації; аналіз реалізації можливостей саморозвитку людини у світі спорту в умовах глобалізації; формування нової спортивної парадигми, яка дозволяє виявити міру співвіднесеності тенденцій спорту і потреб у розвитку сутнісних сил людини як їх родової сутності. Аналіз останніх досліджень і публікацій, з яких започатковано розв’язання даної проблеми: використання статей авторів Vizitei N., Voronkova, V.., Edensor, T.., Hambrecht, H. U., Holowchak, M., Reid H., Mechikoff, R., Morgan, W. J., Olexenko, R., Scott, R., в яких вирішуються проблеми людини та її самореалізації у світі спорту та соціоантропологічні засади, які є малодослідженими у сфері спорту. Методологія дослідження - антропологічний та соціоаксіологічний методи, що сприяють проникненню в світ спортивної людини, еволюції спортивної парадигми в умовах глобалізації, позначеною багатьма проблемами людино вимірності, так як спорт пов'язаний і з комерціалізацією. Наукова новизна – у виявленні проблем глобалізації, що впливають на спортивну людину, спортивну діяльність та в цілому на світ спорту. Результати дослідження : самореалізація людини у спорті в умовах глобалізації, що представляє якісну характеристику спортивного світу, започатковану різноманітними спортивними практиками спортивного світу та розкриває рух до інтеграції та цілісності. Висновок - концепція самореалізації особистості у спорті як головний мегатренд формування спортивної парадигми в умовах глобалізації потребують її доповнення соціоантропологічними виміри. (shrink)

Fantasy sports have become a major sector of our sport industry. With millions of participants worldwide and billions of dollars generated, fantasy sports have become a fixed part of our sport spectatorship. However, this prevalence has come without much intellectual investigation. Therefore, in this paper I discuss the metaphysics and ethics of fantasy sports. After providing arguments for the consistency of fantasy sports with prominent descriptions of play and games, I compare fantasy sports to other genres of play and games (...) ? sports, card games, ?cybersports?, and spectatorship. After this juxtaposition, I delineate how fantasy sports are different from their real sport correlates. Fantasy sports are second-order games that are parasites of their real-sport counterparts. The differences between fantasy and real sports change our collective cultural views of the correlating real sports. While much good comes from the popular participation in fantasy sports, there are also drawbacks. That is, while fantasy sports participants tend to be more engaged spectators of sports, they also tend to only focus on particular, sensationalized aspects of the sports to which their fantasy ownership correlates. (shrink)

The relevance of the research consists of the concept of sport is analyzed as an attempt by the state to form an active sports society and the need to develop and implement a self-regulatory mechanism capable of forming sport as a social system, social institute and social movement. Formulation of the task - the concept of sport as a priority direction of social philosophy and philosophy of sport contributes to the formation of sport as a social system, social institution and (...) social movement. The subject of the study is an impact of globalization on the concept of sport as a social system, social institute and social movement. Analysis of recent research and publications. We rely on authors who investigated sport as a phenomenon that acts as a factor in the formation and development of personality. The problem of individual self-determination as a philosophical problem is considered in the philosophical writings of S. Kierkegaard, K. Yaspers, M. Heidegger, J. P. Sartre, A. Kamyu and E.Fromma. The selection of unexplored parts of the general problem is the conceptualization of the concept of sport as a social system, social institution and social movement. Research methodology. The scientific research used the methods of socio-acoustic, synergetic, systemic, ontological and comparative analysis, which allowed to form the concept of sport as a priority direction of social philosophy and philosophy of sport and consider sport as an important economic, social and cultural phenomenon, beings. Scientific novelty of the research. This scientific study involves addressing the socio-philosophical meaning of sport, based on the principles of human-dimensionality and humanism. Presenting main material. Interdisciplinary approaches to the problems of contemporary sport as a social system, social institute and social movement are integrated, and the concept of sport is formulated as a priority area of social philosophy and philosophy of sport; the value benchmarks of the concept of sport as a social system, a social institution and a social movement expressing its cultural core are revealed; it is proved that modern sport as a social system, social institute and social movement is an effective means to overcome the crisis phenomena of modern civilization. Conclusion - the impact of globalization on the formation of the concept of sport as a social system, social institute and social movement is shown. (shrink)