This article highlights a use of analogies in science that so far has received relatively little systematic discussion: providing reasons for pursuing a model or theory. Using the development of the liquid drop model as a test case, I critically assess two extant pursuit worthiness accounts: that analogies justify pursuit by supporting plausibility arguments and that analogies can serve as a guide to potential theoretical unification. Neither of these fit the liquid drop model case. Instead, I develop an alternative account, (...) based on the idea that analogies facilitate the transfer of a well-understood modelling strategy to a new domain. 1Introduction2Case Study: The Development of the Liquid Drop Model3Plausibility Accounts 3.1Bartha on plausibility and analogical inference3.2Plausibility and the drop analogy4Analogies as a Guide to Unification5Generative Accounts 5.1Analogy-based modelling strategies5.2Did analogies play a merely generative role?6A New Pursuit Worthiness Account of Analogies 6.1Transferring understanding-with through analogies6.2Understanding-with and the liquid drop model7Conclusion. (shrink)