This article builds on the literature of “doing” identities through a case study of indigenous Mapuche people in Argentina. Argentina is a unique place to study indigenous identities because they are not rigidly defined by the state or by Argentine society, thus making social interactions more visible. My analysis shows that “doing” identities is an inherently intersectional process. Mapuche women engage in gendered interactions to create an authentic indigenous identity, often for the purpose of gaining rights, emphasizing traditional clothing to (...) become “icons of tradition.” Yet, their interactions and choices about how and when to use traditional clothing highlight the paradoxical ways tradition works. My analysis suggests that tradition invokes a historical rigidity that constrains women within certain gender expectations, but it also invokes a sense of community wholeness that can empower women to define new ways of “doing” gendered indigeneity. (shrink)