According to the quantificational Quinean model in meta-ontology, the question of ontology boils down to the question of whether a sortal property is exemplified. I address some complications that arise when we try to build a philosophical reconstruction of the link between individuals and kinds displayed in the exemplification relation from the point of view of conceptualism about kinds and having in mind this stand in ontology. I distinguish two notions of resemblance, object-to- object and object-to- kind, and show the (...) problems with both of them. Finally, I argue for a better awareness of the implicit "bias" involved in the very notion of "resemblance," without indulging in Quine's veto toward this notion. (shrink)