This study investigated the interconnected relationship between playful metaphors and sex jokes at the linguistic, conceptual, and discourse levels. Two ontological conceptual metaphors and two specific-level metaphors emerged. They demonstrated that variations in the form of empty metaphors and the creative invention of metaphors are still fundamentally iconic. The conceptual representation of sex acts is closely related to the cultural and ethnic specificity embedded in folk knowledge, such as food culture, the broader context of the physical environment and historical traditions, (...) and the conception of family relationships. Metaphors in sex stories showed that the shared values of Hakka people have pragmatic and socio-cultural implications. Seen as an in-between other by their blood family and their in-laws’ family, Hakka women are under dual strict cultural disciplines for their expected behaviors as women and for their expected roles as daughters-in-law. Metaphors in sex jokes serve as covert and humorous carriers to get around the uneasiness of socially tabooed and embarrassing topics regarding Hakka women and at the same time maintain relational and social harmony. (shrink)

In the past few years, behavioural, neuroimaging and neurophysiological studies have been suggesting that Embodied Simulation represents a constitutive feature of language understanding. However, this claim is still controversial, as is the definition of Embodied Simulation. In this paper, I aim at providing a more suitable definition of Embodied Simulation. I will then apply this definition to the study of bodily metaphors. Embodied Simulation gets us attuned with our social world and it provides us with both a brain and bodily (...) disposition, which is the starting point of many cognitive processes. Exploitation of the mechanism of simulation is particularly evident in the linguistic phenomenon of metaphors. Bodily metaphors are often so successful because they exploit this mechanism of brain and bodily attunement, enacted by means of Embodied Simulation. The role of Embodied Simulation and its importance for metaphor comprehension can be explained in two points: (1) Embodied Simulation allows speakers to share a bodily attitude during communicative exchanges; (2) by means of Embodied Simulation speakers directly experience the source domain during metaphorical mapping. (shrink)