This paper proposes a methodological approach to the study of discourses in the hybrid media system (Chadwick, 2013). The hybrid media system is defined as a new type of system in which traditional and emerging media are assembled, changed and flow gradually to create new forms. One form of hybridization is the relationship between social networks and television, in which both media model and build each other. Various studies (Gruber, 2017; Vaccari et al., 2016) have demonstrated the importance of the (...) study of hybrid media system to explore the construction of meanings in new media contexts, especially in political contexts. This study is part of a qualitative paradigm that incorporates the principles of critical discourse analysis for the analysis of semiotic resources used in 30,000 tweets with hashtags of five Chilean political television programs broadcast during 2016, which promote online public debate and participation. Based on the analysis of online texts and television programs, it was established that the argumentative strategies and resources used constituted an expansion of the televised political debate and a space for interaction of social network users with traditional media. The decision to directly involve these users in television programs has implications for the understanding of the symbolic limits of the policy. The inclusion of new actors has the potential to model the quality of debate and argumentation in the digitally mediated public sphere. (shrink)

The Scottish independence referendum in 2014 saw the breakthrough of online political campaigning in the UK. Despite the outcome, research and media alike concluded that the main pro-independence campaign, Yes Scotland, outdid the main pro-union campaign, Better Together, in the online battle. This article addresses this discrepancy by exploring how YS and BT used social media affordances in order to legitimize their own and de-legitimize their opponents’ positions. The material consists of multimodal tweets published by YS and BT in the (...) run-up to the referendum. The article employs a model for multimodal legitimation that takes into consideration the construction of authority, moral evaluation and the construction and justifications of means and goals. The findings show that both campaigns made extensive use of de-legitimating strategies, although YS was more balanced. The article also shows that the campaigns’ communicative choices had implications for the construction and justification of goals and means, with YS running a more visionary campaign than BT. (shrink)

Although ethical guidelines for doing Internet research are available, most prominently those of the Association of Internet Researchers, ethical decision-making for research on publ...

In this study, I examine the online discourse of the European refugee crisis on the micro-blogging platform, Twitter. Specifically, I analyze 100 tweets that include #refugeesnotwelcome, and explore how this hashtag is used to express negative feelings, beliefs and ideologies toward refugees and migrants in Europe. Guided by critical discourse studies, I focus on Twitter users’ discursive strategies as well as form and function of semiotic resources and multimodality. Twitter users who include this particular hashtag use a rhetoric of inclusion (...) and exclusion to depict refugees as unwanted, criminal outsiders. These tendencies align with current trends in Europe where nationalist-conservative and xenophobic right-wing groups gain power and establish a socially accepted discourse of racism. (shrink)