While Isocrates regarded rhetoric not as a rigid discipline, but as a creative and pliable art, it is not possible to standardize art. According to his point of view, good speech depends on certain principles: opportunity ; suitability and novelty. The sophists, according to Isocrates, did not pay attention to these principles, and that was their main mistake. The problem was, however, that it was difficult to teach these principles to the disciples, precisely because rhetoric was a flexible art. Still, (...) although it is not possible to provide fixed rules concerning rhetorical principles, the ancient rhetor provided some useful suggestions in his works which make it possible to reconstruct the nature of these principles. (shrink)

ABSTRACT This article describes the conceptualizations of the term kairos, generally taken to mean “the opportune moment,” by Isocrates. Though Isocrates was instrumental in developing kairos as a “quasi-technical” concept within the rhetorical art, his use of the word was highly nuanced and could be applied in one of three poles of meaning: (1) “circumstances”; (2) notions of the “appropriate”; and (3) “opportunity,” an orientation of elements within a particular moment that either supplies or shuts off a path toward a (...) strategic outcome. Furthermore, over half of Isocrates’s eighty-five uses of the term and its variants have little to do with rhetorical theory per se but are simply incidental modifiers of matters under discussion. Accordingly, though kairos is an important term of art for Isocrates, only nuanced reading of the context can reveal his meaning for any given use of the word. (shrink)

This essay contributes to our understanding of pre-Aristotelian concepts of argument by examining the works of the Attic rhetorician Isocrates. Isocrates employed a quasi-technical vocabulary and described conditions under which various types of arguments more or less proper. By careful abstraction we can see what he meant by these terms and conditions. Though not an original argument theorist, per se, Isocrates provides us with a window into pre-Aristotelian argumentation.