The debate about pornography has been a debate about censorship as a way of reducing circulation. Three waves of anti-pornography thinking have reached for censorship. The First Wave invoked the Family Values familiar from religious rhetoric, the Second and Third Waves were both were motivated by feminist considerations. All thought they could justify the imposition of censorship. But even if such an imposition could be justified, should we want censorship anyway? I argue that censorship does not reduce the circulation of (...) pornography. Instead, I propose developing an alternative, informed by the Second and Third Waves, which relies on educating consumers in order to reduce the circulation of pornography. This could be the basis for a Fourth, truly effective, Wave. (shrink)