Through the critical examination of Baudrillard's concept of hyperreality, this article seeks to make a wider contribution to contempor ary debates about postmodernism. It draws on a post-Cartesian, Heideg gerian philosophy to demonstrate the weakness of the concept of hyperreality and reveal its foundation in a Cartesian epistemology. The article goes on to claim that this same Heideggerian tradition suggests a way in which the concept of hyperreality and nihilistic postmodern sociologies more generally might be dialectically superseded. Instead of these (...) theories being seen as saying anything insightful about recent social transformations, the epistemological void in which they position themselves should be inter preted as the intellectual expression of the wider cultural and postmodern trend of transgression. Key Words: Baudrillard • Cartesianism • Heidegger • hyperreality • postmodernism. (shrink)

This article addresses the cultural commodification of the dress sign of the sacred body from contexts of `God' to its recontextualization within contexts of consumer capitalism or `Mammon'. The concept of religious dress `commodification' is employed heuristically to help make sociological sense of the seepage of dress sacra from religious contexts of origin to secular contexts of use. While other readings of the late modern career of the religious dress `text' are indeed possible, the suggestion here is that it can (...) be seen to float freely between the religious and secular domains and thus belongs to both as signage adding `religious' value to the material body for whatever purposes ñ commercial, erotic, ludic among others. (shrink)