This paper presents a novel argument against intentionalism about demonstrative reference. The term ‘intentionalism’ is used to denote the view saying that the referent of a demonstrative expression is determined by the speaker’s intention. My argument focuses on ‘mismatch cases’, roughly, the cases in which the speaker’s intention determines a different object from the one which appears to be the referent in the light of contextual factors. The opponents of intentionalism claim that intentionalism yields simply incorrect reference predictions in these (...) cases. Many intentionalism defenders claim to the contrary, i.e. that the relevant kind of intention fixes the referent in line with the contextual factors and thus the theory provides correct predictions. I will argue that this strategy is objectionable as the concept of the relevant referential intention is genuinely parasitic on non-intentional accounts of demonstrative reference. (shrink)