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  1. A brand storytelling approach to Covid-19’s terrorealization: Cartographing the narrative space of a global pandemic.George Rossolatos - 2020 - Journal of Destination Marketing and Management 18 (Dec):1-10.
    This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. Subsequently, the brand’s personality is analyzed as a narrative place brand. The narrative model that is put forward aims at outlining the main episodes that make up the virus’ brand personality as process and structural components (actors, settings, actions, relationships). A series of deep or ontological (...)
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  • Symbolic universes between present and future of Europe. First results of the map of European societies' cultural milieu.Sergio Salvatore, Viviana Fini, Terri Mannarini, Giuseppe Alessandro Veltri, Evrinomi Avdi, Fiorella Battaglia, Jörge Castro-Tejerina, Enrico Ciavolino, Marco Cremaschi, Irini Kadianaki, Nikita A. Kharlamov, Anna Krasteva, Katrin Kullasepp, Anastassios Matsopoulos, Claudia Meschiari, Piergiorgio Mossi, Polivios Psinas, Rozlyn Redd, Alessia Rochira, Alfonso Santarpia, Gordon Sammut, Jaan Valsiner & Antonella Valmorbida - 2018 - PLoS ONE 13 (1).
    This paper reports the framework, method and main findings of an analysis of cultural milieus in 4 European countries. The analysis is based on a questionnaire applied to a sample built through a two-step procedure of post-hoc random selection from a broader dataset based on an online survey. Responses to the questionnaire were subjected to multidimensional analysis-a combination of Multiple Correspondence Analysis and Cluster Analysis. We identified 5 symbolic universes, that correspond to basic, embodied, affect-laden, generalized worldviews. People in this (...)
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